We help investors navigate real estate and private business opportunities — with ground-level intelligence and trusted relationships.
This isn't a service. It's a partnership — built on aligned interests, discretion, and a long-term view of what your capital should be doing.
Alternative investments — real estate and private businesses — require more than data. They require judgment. They require knowing who to trust, when to move, and when to wait. That's what this partnership is built around.
You consider the psychology of decision-making as part of your recommendations — that's much deeper than I've ever seen. You help people understand their why.
Before recommending anything, we help you think through timing, market conditions, and whether real estate or a private business acquisition is the right vehicle for where you are right now. Not every opportunity is right for every investor at every moment. That's the first conversation.
What are you actually building toward? What does a good outcome look like in five years — not on paper, but in your life? That clarity changes every investment decision that follows. We go deeper than return expectations — we help you understand what you're really optimizing for before you move capital.
How you make decisions under uncertainty matters as much as the opportunity itself. Risk tolerance, conviction triggers, the pattern of when you move and when you hesitate — these are not weaknesses to overcome. They are data. We help you understand your own decision-making so your capital moves with intention, not reaction.
The best deals rarely make it to a pitch deck. They move through relationships — and verifying what you're being told requires someone with ground-level access to the market and no conflict of interest. We surface opportunities early and tell you the truth about them, including when to walk away.
Buying a private business is one of the most compelling wealth-building moves in the current market. It's also one of the most complex — not because the steps are complicated, but because every step requires judgment about people, not just numbers. This is where the partnership earns its value.
Most businesses worth buying are never publicly listed. Through active relationships with operators, brokers, and owners across multiple markets, we surface both on-market and off-market opportunities — before they reach a competitive process. You don't start with a search. You start with a conversation about what you're actually looking for and why.
A business's asking price rarely reflects its real value — and its financials rarely tell the full story. We analyze seller's discretionary earnings, identify inconsistencies in the numbers, and flag what the spreadsheet can't show: the quality of the operator, the real reason the owner is selling, and whether the business can survive the transition. Francis and his team bring both financial analysis and the human intelligence layer that determines whether a good-looking deal is actually a good deal.
Contracts, leases, tax returns, customer concentration, key-person dependencies — the details that turn a promising acquisition into a problem you now own. We review the structure, summarize the risks in plain language, and tell you what we see before you pay professionals to tell you the same thing later.
How you finance an acquisition matters as much as what you pay. We model seller financing, equity structures, debt combinations, and various financial scenarios — and help you negotiate terms that protect your downside while maximizing the return on capital you deploy.
Ownership doesn't end at closing. For investors who need it, Francis provides post-acquisition oversight — acting as an asset manager to install the right operators and systems, monitor performance, and ensure the business runs and grows without requiring your daily presence.
Most advisors get paid regardless of outcome. Their incentive is to stay engaged, not to be right. We structure every relationship around aligned interests — because the only way this works long-term is if your outcomes and ours are the same thing.
That means we tell you when not to invest. We tell you when the timing is wrong, when the opportunity doesn't match what you're building toward, when the person on the other side of the deal isn't who they say they are. That's what a real partnership looks like.
Francis Froude is a business advisor, real estate broker, and growth strategist based in Austin, Texas. He works at the intersection of human psychology and investment decision-making — helping investors navigate real estate and private business opportunities with clarity, access, and judgment they can trust.
With deep roots in the Texas real estate market and relationships spanning Family Offices, institutional investors, and high-growth entrepreneurs across the US and Latin America, Francis brings ground-level market intelligence and a rare willingness to say what others won't.
Tell us about your situation and what you're trying to accomplish. Francis reviews every inquiry personally and responds within 48 hours.